Today, one of the sought out or searched keyword in google is digital marketing. Am guessing it's not the first time you are coming across that word.
All over social media channels, you keep on seeing digital marketing this and that. You wondered what is digital marketing? Well worry no more, because we will be learning everything about digital marketing.
What is Digital Marketing
Digital marketing is the promotion of products or brands using internet and other forms of digital communication devices. These includes the use of text messaging, video apps, podcast, electronic billboards, digital television and radio channel, social media platforms to promote or market a products etc.
Marketing is buying and selling of goods, while digital marketing is selling your products via online. It may baffle you to know that during the era of lockdown due to the pandemic, digital marketing excelled greatly. Digital marketers made a hell lot of money. In fact, so many businesses gained online presence.
Note that back in the days before digital marketing, business relied solely on offline strategies like Television or radio adds, newspaper, phone calls, and off course, words of mouth marketing.
Phillip Kotler is regarded as the father of modern marketing and he laid down a lot of principles in digital marketing which when implemented will yield a great result.
Well, let me not bore you with some of these facts, but I just need you to know a bit about the history of digital marketing. So lets move on.
Table of contents
1. Online Shopping
2. Internet Is your market place
3. How much can you make as a digital marketer
4. Skill required for Digital Marketing
5. Types of Digital Marketing
(a) Social Media marketing
(b) Affiliate Marketing
(c) Search Engine marketing
(d) Email Marketing
(e) Influence Marketing
(f) Mobile Marketing
(g) Content Marketing
6. Takeaways
Online shopping
As digital platform became increasingly incorporated into marketing plans and everyday life. With mobile apps and social media trending, people hardly visit shops physically to buy rather they make their purchase online. And it will be delivered to their door step.
Once you made an order from any country, the goods will come right to you. This has drastically reduced the movement of people for shopping. And that is one of the benefit of digital marketing to human race. As it becomes very clear that digital marketing is the future of commerce.
Internet is your Market Place
Digital Marketing enables you to go global in your business and not stay local. The internet becomes your market place. You are limitless. You are everywhere.
As far as internet users grow by day your audience grows; presently in 2021, we have over 4.66billion active internet users. Being a digital marketer will make you to relate with people you never believe you can meet.
How much can you make as a Digital Marketer
The amount of money you are to make is directly proportional to the amount of hard work you are to put into it. Don't get me wrong, people often believe that every online business is a passive income. You do nothing and money will just be credited to you.
Sorry, I don't want to spoil your fantasy. But you still have to devote your time to marketing and creating the right content for your brand. Online business is highly competitive. All niches are almost saturated. For instance, go on google, type the keyword ''marketing". It will shock you to see millions of result.
What am I saying, you have to work hard to make it big in digital marketing. You get the point.
Skill required for Digital marketing
Digital marketing is more than knowing how to run a Facebook advert campaign or social medias or SEO research. It is likewise a set of skills and understanding on how a targeted market behaves, which channels are more effective, coupled with consistent marketing effort. Some of the skills required in digital marketing are
i, Data Analysis
ii, Content Creation
iii, Search Engine Optimization (SEO)
iv, Search Engine marketing (SEM)
v, Social Media
vi, Basic Design skills
vii, Communication Skill etc
Types of Digital Marketing
Digital Marketing is one of those careers that is full of opportunities. You can work from home if you choose. Anyone with some basic knowledge can at least do it, we will be discussing different scope in digital marketing.
Social Media Marketing
Social media marketing is the use of social media channels to connect with your audience to market your brand, increase sales, and drive websites traffic. The major social media channels are Facebook, YouTube, Tweeter, Instagram, Pinterest, WhatsApp, LinkedIn etc.
Social media marketing jobs are one of the fastest growing opportunities, that is because social media marketing is a growing industry. Social medias are used by almost everybody. You've got to be active social media in order to create awareness, engagement or increase sells of your brand
2. Affiliate Marketing
Affiliate marketing is the means of promoting the products or services of another person or company in exchange for commission on the result sale. Affiliate marketers join affiliate programs, and then share their products with their audience. As an affiliate marketer, you can refer a product or brand in your blog, social media platform, podcast or website. You earn a commission each time someone makes a purchase through the link.
Search Engine marketing
Search engine marketing is a digital marketing strategy used to increase visibility of a website in search engine result pages (SERP). SEM can be referred to as pay per click (PPC). Companies use it to generate traffic to their website.
Email Marketing
Email marketing is a means of sending message to a group of people using emails.
It is a type of marketing that will alert customers on your email list to be aware of new products, or other services. It is used to drive sales and and build community around your brand. These mails can be in form of newsletter.
Influence Marketing
Influencer marketing involves brands collaborating with influencer to market their products or services. Sometimes, celebrities are endorsed, and used for marketing campaign.
Influencer marketing doesn't involve celebrity alone but it likewise involves social media influencers. That is, people that has large followers.
Mobile Marketing
Mobile marketing is any advertising activity that promotes products and services through mobile devices, such as IPhone, smartphone. It can make use of features of modern mobile technology including location service.
This is a means of marketing and advertising to people using smartphone or tablets. This includes SMS, MMS..
Content Marketing
Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online.
Content marketing includes things like educational articles, e-books, videos, blog, entertainment, webinars that answer specific question people have about a brand.
Take-away: Digital marketing is a modern day commerce with passive income, which means you don't have to work all the time. Although diligence and hard work is still required. As a beginner, it might not be easy. But, you will soon get a hang of it. Why not try one of these businesses and start mastering it. One day, you will be a guru in it.
Meanwhile, if you have a reasonable followers on any of the social media channels, you can make it big. You can be making more than $1000 weekly.
Even if you don't have followers on social media, you can build it or join some other forms of marketing that works with you. The beauty of this is, it doesn't stop your career. It can be a side hustle, that generate revenue for you. You can follow any of these link and start earning NOW.
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