Digital Business is the Future of commerce

      

Today, one of the sought out or searched keyword in google is digital marketing. Am guessing it's not the first time you are coming across that word. 

All over social media channels, you keep on seeing digital marketing this and that. You wondered what is digital marketing? Well worry no more, because we will be learning everything about digital marketing. 

                          

                    What is Digital Marketing

Digital marketing is the promotion of products or brands using internet and other forms of digital communication devices. These includes the use of text messaging, video apps, podcast, electronic billboards, digital television and radio channel, social media platforms to promote or market a products etc.

 Marketing is buying and selling of goods, while digital marketing is selling your products via online. It may baffle you to know that during the era of lockdown due to the pandemic, digital marketing excelled greatly. Digital marketers made a hell lot of money. In fact, so many businesses gained online presence.  

Note that back in the days before digital marketing, business relied solely on offline strategies like Television or radio adds, newspaper, phone calls, and off course, words of mouth marketing. 

Phillip Kotler is regarded as the father of modern marketing and he laid down a lot of principles in digital marketing which when implemented will yield a great result. 

Well, let me not bore you with some of these facts, but I just need you to know a bit about the history of digital marketing. So lets move on. 

                               Table of contents

1. Online Shopping

2. Internet Is your market place

3. How much can you make as a digital marketer

4. Skill required for Digital Marketing 

5. Types of Digital Marketing

(a)  Social Media marketing

(b)  Affiliate Marketing

(c)   Search Engine marketing

                (d)   Email Marketing

(e)   Influence Marketing

                (f)    Mobile Marketing

                (g)    Content Marketing

6.  Takeaways                                        

                                        Online shopping

As digital platform became increasingly incorporated into marketing plans and everyday life. With mobile apps and social media trending, people hardly visit shops physically to buy rather they make their purchase online. And it will be delivered to their door step.

 Once you made an order from any country, the goods will come right to you. This has drastically reduced the movement of people for shopping. And that is one of the benefit of digital marketing to human race. As it becomes very clear that digital marketing is the future of commerce. 

                               Internet is your Market Place

Digital Marketing enables you to go global in your business and not stay local. The internet becomes your market place. You are limitless. You are everywhere. 

As far as internet users grow by day your audience grows; presently in 2021, we have over 4.66billion active internet users. Being a digital marketer will make you to relate with people you never believe you can meet.

    How much can you make as a Digital Marketer

The amount of money you are to make is directly proportional to the amount of hard work you are to put into it. Don't get me wrong, people often believe that every online business is a passive income. You do nothing and money will just be credited to you.

 Sorry, I don't want to spoil your fantasy. But  you still have to devote your time to marketing and creating the right content for your brand. Online business is highly competitive. All niches are almost saturated. For instance, go on google, type the keyword ''marketing". It will shock you to see millions of result. 

What am I saying, you have to work hard to make it big in digital marketing. You get the point.

                Skill required for Digital marketing 

Digital marketing is more than knowing how to run a Facebook advert campaign or social medias or SEO research. It is likewise a set of skills and understanding on how a targeted market behaves, which channels are more effective, coupled with consistent marketing effort. Some of the skills required in digital marketing are 

i,     Data Analysis

ii,   Content Creation

iii,  Search Engine Optimization (SEO)

iv,  Search Engine marketing (SEM)

v,   Social Media

vi,  Basic Design skills

vii, Communication Skill etc

                               Types of Digital Marketing

Digital Marketing is one of those careers that is full of opportunities. You can work from home if you choose. Anyone with some basic knowledge can at least do it, we will be discussing different scope in digital marketing.

                                Social Media Marketing

Social media marketing is the use of social media channels to connect with your audience to market your brand, increase sales, and drive websites traffic. The major social media channels are Facebook, YouTube, Tweeter, Instagram, Pinterest, WhatsApp, LinkedIn etc. 

Social media marketing jobs are one of the fastest growing opportunities, that is because social media marketing is a growing industry. Social medias are used by almost everybody. You've got to be active social media in order to create awareness, engagement or increase sells of your brand

2.                                  Affiliate Marketing

Affiliate marketing is the means of promoting the products or services of another person or company in exchange for commission on the result sale. Affiliate marketers  join affiliate programs, and then share their products with their audience. As an affiliate marketer, you can refer a product or brand in your blog, social media platform, podcast or website. You earn a commission each time someone makes a purchase through the link.

                       Search Engine marketing

Search engine marketing is a digital marketing strategy used to increase visibility of a website in search engine result pages (SERP). SEM can be referred to as pay per click (PPC). Companies use it to generate traffic to their website. 

                                        Email Marketing

Email marketing is a means of sending message to a group of people using emails. 

It is a type of marketing that will alert customers on your email list to be aware of new products, or other services. It is used to drive sales and and build community around your brand. These mails can be in form of newsletter.

                                Influence Marketing

 Influencer marketing involves brands collaborating with influencer to market their products or services. Sometimes, celebrities are endorsed, and used for marketing campaign.

 Influencer marketing doesn't involve celebrity alone but it likewise involves social media influencers. That is, people that has large followers. 

                                           Mobile Marketing

Mobile marketing is any advertising activity that promotes products and services through mobile devices, such as  IPhone, smartphone. It can make use of features of modern mobile technology including location service.  

This is a means of marketing and advertising to people using smartphone or tablets. This includes SMS, MMS..

                                      Content Marketing

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online.

 Content marketing includes things like educational articles, e-books, videos, blog, entertainment, webinars that answer specific question people have about a brand. 

Take-away:    Digital marketing is a modern day commerce with passive income, which means you don't have to work all the time. Although diligence and hard work is still required. As a beginner, it might not be easy. But, you will soon get a hang of it. Why not try one of these businesses and start mastering it. One day, you will be a guru in it. 

 Meanwhile, if you have a reasonable followers on any of the social media channels, you can make it big. You can be making more than $1000 weekly. 

Even if you don't have followers on social media, you can build it or join some other forms of marketing that works with you. The beauty of this is, it doesn't stop your career. It can be a side hustle, that generate revenue for you.  You can follow any of these link and start earning NOW.     

STEP BY STEP ON HOW TO SET UP YOUR WORDPRESS WEBSITE WITH BLUEHOST

Have you really dreamed of having your own website? But you do not understand how to set it up. 

Well, I have good news for you. Which is you don't have to be tech-savvy to set it up. Neither do you need to be a computer programmer to set it up unlike back in those days.

 Thanks to CMS that made it all easy for you and I 👏. 

Incase if you are wondering what is CMS. CMS stand for Content management system, it's a piece of software designed to help users create and edit their website.

 It function as a user-friendly system for website content development, making it possible for individuals to create a website and make updates to the front end of their site without using code or Html. 

Anyway, don't get carried away with all this computer_tech language you may not really have to deal with. Perhaps, for knowledge sake. 

                          WordPress for your Website 

WordPress is the most popular CMS. As of 2021, roughly 75 million websites uses WordPress. 

That's a lot. 

WordPress helps you to create a website in a matter of an hour. It is very easy to use and very flexible to suit every one. Whether for startups, or small business, or big agencies. 

A lot of people you know are using WordPress platform for their website, though you may not know it. 

                                  Domain Name

 There are a few things you need to set up your website. One of them is your domain name. 

A domain name is your website address on the internet. 

It is your website name. It is through it that users can locate your website. And your domain name represent you. It is very important you choose the one that is proper. 

Meanwhile, while creating a domain name make sure it is related to your niche or brand. This will help google to rank you higher.

 know this, you have to keep your domain name simple. It shouldn't be complicated for easy remembrance from your reader.

 Don't forget simplicity is the best.

But incase the name you really want to use for your domain is unavailable, which means it is already being used by someone else. Then you can change the domain extension.

 Example, change ".Com" to ".Org", this minor change can give you the domain name you want. Remember you can use your name or attach a small thing to it as your domain name  

                             Bluehost your Best Webhost

What is Bluehost?

 Bluehost is a web hosting company that powers over two million website. It has been a trusted web hosting providers  since 2003.

They provide world class services to their global customers.

 Since 2005 Bluehost has been the #1 recommended hosting provider for WordPress because of their customer service and expertise.

 Anyone using bluehost will testify of their  amazing customer care. It is known as the best webhost and very affordable, with one year free domain name. 

Whether you are setting up a website for an online store, or blog or whatever it could be, bluehost is very easy to set up and use. 

Meanwhile, when you sign up for a domain hosting account with Bluehost, they automatically install WordPress with your new account. 

One more thing, Bluehost offers a 30-days money back guarantee. Which means, if you are not satisfied with their service you can ask for a 100% refund within the 30 days of the date of purchase. Very interesting.

Furthermore, Bluehost gives free domain registration and it offers custom email, that is you@yoursite.com. very cool right? It is way more professional than generic Gmail address.

Incase if I forgot to mention that Bluehost only accepts 36 months payments, which is 3years. The money may look bulky but I think it's better because when you pay for the three years upfront, it will give you time to perfect your website and monetize it before  it will be time to make another payments.

So from here upward, I will be guiding you step by step on how to set up your website with Bluehost. Lets GO...

                     Step 1: Go to Bluehost. 

To get started, go to BLUEHOST website. click on "Get Started Now" to proceed with the sign up process.

         Step 2:  Choose web-hosting plan for your website

You will need to select a web hosting package that is suitable for your need. Beside, you can start with basic and later, you can always migrate to plus when the need occurs.

Step 3: Choose a Domain Name

 

 Now, you will create a domain name or use a domain name you might have purchased before now. There are two options, you choose.

 I have explained about domain name earlier. It can be tricky, but don't worry it is easy to set up, because you will be given options incase the name you want is not available.                                     

                Step 4:  Create Your Account

Once your domain name is set up. Next is registration of your information.

After that, fill up the package information and the payment information. Carefully review the information you filled, before you click on "submit".

After you submit, special offers will be presented to you but feel free to skip it cause you don't need them right now. 

So click "No Thanks"

More so, after completing the payment, Bluehost will ask you to confirm your email and other details.

So you’ll have to verify by clicking on the link you receive in your registered email. If you don’t verify, your hosting & domain can be suspended anytime.

 

So, Verify your email after completing the payment.

Now you own a Bluehost Web-hosting and domain.

                           Step 5: Create a Password

You will create a password which is usually a combination of letters, numeric and special characters.

There are two fields, the first field is where you fill your new password while in the second field you confirm the password. 

This is to make sure that the password match. Then, tick the box with "I have read and agree to Bluehost Privacy 0f Policy and Terms of Services". 

After that, click "Next"

 

The next page will confirm you have successfully created your website. CONGRATULATION.....

                              Step 6: Select a Theme

When you successfully log in, you will be brought to a page where you are to pick a theme that inspires you or that suit your brand or business.

There are a plenty of themes to choose from including free and premium themes, so take you time. Or you can upload your own theme.  

                           

                           Step 7: Build Your Website                                                       with WordPress

It is time to build your website with WordPress. So, click on "Start Building" to gain access to WordPress.

 One more thing, do not panic when you observe that the top of the screen of your WordPress site has temporary domain name. There is nothing to worry about. The reason is _when you register a new domain it takes some time for it to be fully ready.

      Step 8: Give Title to Your Website and Write Site Description

You will give title or name to your website. Any title you choose will be displayed at the top of your site. 

 

Also, you will write a brief site description. This is what your site is all about. So make it good and  simple.

When you are done, click "Next".

 

             Step 9: Customize your Homepage

You will be asked "Are you going to update your site with news or blog post". The question will change base on the options you select. If you click Yes. You will be asked what you want to see on your homepage. This options include most recent news update etc

When you are done, Click "Lunch" to see your site then you can make some modification as you go on.

            Step 10: Add the Necessary Plugins

In WordPress, Plugins are programs that are designed for adding a custom functionality to the WordPress Website. 

For example, WP Rocket for optimizing the speed of your WordPress website, Yoast SEO for maintaining your website SEO etc.

For every function, you can find a custom plugin here in WordPress. You don’t have to put efforts on adding a custom functionality. Everything is available.

       Why you Need a Website.

Some people ask ''why do I still need a website since I have a social media account''. Well, if you are a small business owner, social media account can be enough but if you want to be among the big fish you've got to swim in the ocean. Small fish swims in the pond.

Hey, Website gives you credibility with it's online presence. It validates what you are doing, by making it look authentic, sophisticated and professional.

 People can google you. Do have in mind that your competitors have websites. So, why won't you? 

Website expands your business. The internet becomes your market place. You can reach out for more targeted audience. It generates higher sales in services and products.

What Your Business Needs Is A Website to Grow. 

As of January 2021, there are 4.66billion active internet users in a world of 7.83billion global population. There is a remarkable increase in the rate of internet usage. Don't be left out.

 Don't limit your business to only the people in your locality. You can do more than that. You can make more money.

Take the bull by the horn and do the needful to expand your business and your career.

 And if you want to be a blogger, Website is your shop. Welcome onboard.

Call to Action: Create your website with Bluehost

Follow the guidelines listed out, then I would be happy to know what you think, Comment.

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Stop Looking For Online Jobs, Rather Create A Website, Blog, And Make Your Money.

Have you been looking for jobs online? If you have,  you are in the right place. I would tell you my story, you want to hear it? Okay, here we go. Some time ago, I was like you looking for jobs online, wandering from one site to the other. I submitted my resume on many site but I was not hired. I tried doing survey task but their payment is less compared to a peanut, you can't do anything with it. At a time, it became very clear to me that a lot of things am reading online are not so. Some  bloggers only wants to drive traffic to their site. So some online jobs offered by them are just a clickbait coupled with a lot of scammers that are promising people jobs under a certain kind of condition. Don't be too gullible with some of the things you read online.

 It's funny because everyday I kept on deleting all sorts of emails from the site i registered for online jobs. 

Meanwhile all those period I was searching for livelihood online, I just had a new baby. As you know it, I wasn't suppose to work outside the home yet, because I have to stay at home to nurse my baby. Therefore, I downloaded a lot of apps, registered on so many online job sites including freelancing, even completed some training but all to no avail. I wasn't hired, and I landed no job. So frustrating.  But don't get me wrong, most of this online sites are really good. My experience may be quite different but that doesn't mean it will be the same with you, feel free to register with them if you need their service. I know so many people that are making it big as a freelancer.  Maybe I wasn't patient enough to get hired. I wanted a quick miracle. Maybe, because I just had a baby to take care of and a family. So the money was urgently needed. You know running a family requires lots of resources.

                                   The Greater Good

But I can assure you that all those endless job search and sleepless night with my laptop surfing the web yielded a greater good. It made me to know more about the Internet and how SEO works. It introduced me to blogging, I really got fascinated by it. You know, our experiences carves out the best of us. As well, I observed the necessity of having a website. Before, it have never occurred to my mind on being a blogger, although I have always love writing but when I noticed that blogging is all about writing and a few other things. I said to myself, what the heck, I can do this and here we are. 

                                    If Nobody Hires You, Then Blog

Do you know all those things you read on google are written by bloggers _ does that make sense to you?  Did it make you understand how crucial and relevant bloggers are. They are the history keepers and information givers.

Why am I saying this? maybe you have been looking for passive income or side hustle on the net, and you are being frustrated by the outcome. Maybe it's time you have a paradigm shift. If nobody is hiring you, maybe its time you hire yourself. you might be thinking "oh, I can't do that". the truth is you can if you put your mind in it.

                                    Requirements For Blogging

The first thing you will need is to set up a website. But before that, You must conclude on the following. they are so so important. 

1. Niche:  Your niche is your area of interest. It matters so much when you pick the right niche. Although some Guru believed you don't have to pick a niche you are more interested in rather a niche you can easily monetize. That means a niche that can put more money in your pocket. Think about that. But, the reason why you should choose a niche from your area of interest is so you can have something to write about. Your communication can be natural. With the right niche, you can create a great content, You will have a quality message. Know this, in blogging _ quality is preferred to quantity.  You must have an indepth knowledge on any niche you are selecting. And be ready to add to your knowledge through research

    2. Domain Name:  A domain name is your address on the internet. It is your website name. It is through it that users can locate your website. And your domain name represent you. It is very important to choose the one that is proper. Meanwhile, while creating a domain name make sure it is connected to your niche. This will help google to rank you higher.  Meanwhile, if the domain name you want to create is not available, you can change the domain extension. For example maybe the domain name you want to use is www.business.com. If is not available you can change the top level domain TLD from .com to .org or you can create another one. Examples of domain names are www.Google.com, www.facebook.com

3. Webhost : This is the basic element in creating a website. without it no website. Web hosting is a service that allows organizations and individuals to post a website or web page onto the Internet. A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website to be viewed on the internet, Simply, Webhost is the software that powers your website. It host your web. Think of it this way. The webhost is the land on which you are to build while the domain name is the building itself. Without the land no building. There are so many webhost out there to choose from. But I will direct you on the right one to use. We have free webhost and self web host.

 

 Free-Webhost : In free webhost, their hosting is free. But it has lots of disadvantages. They can choose to shut down your site, after all you didn't pay them a dime. Or they can reject some of your post and won't publish it. Besides, some people may not trust doing business with you and Google doesn't rank it high no matter what you do. Therefore, go with self webhost because it is the better. Although, some people consider free webhost because of finance. Perhaps, they don't have enough cash to  host their website. But the good news is that you can still migrate from free host to shared host though some data may be lost. It's a risk. Notwithstanding, you can host your website for free on Blogger, WordPress, Amazon web services, Infinitfree

Self-Webhosting or Shared Web-hosting : This in the sense means you paying to host your website. You have all the privacy and security. Nobody is monitoring what you do. This is very  professional and recommendable. You can set up your website the way you want it. This has higher search engine ranking. And I know the right webhost company you should go for. That is Bluehost.

Bluehost : It is a webhosting company that powers over two million website. It has been a trusted webhosting providers  since 2003. They provide world class services to their global customer. Also, when you sign up for a domain hosting account with Bluehost, they automatically install WordPress with your new account. Since 2005 Bluehost has been the #1 recommended hosting provider for WordPress because of their customer service and expertise. Anyone using bluehost will testify of their  amazing customer care. It is known as the best webhost and very affordable, with one year free domain name. Whether you are setting up a website for an online store, or blog or whatever it could be, bluehost is very easy to set up and use. So create your website 

 

                                    Why You Need A Website 

Website is a collection of interlinked web pages that share a single domain name. Some people ask ''why do I still need a website since I have a social media account''. Well, if you are a small business owner, social media account can be enough but if you want to be among the big fish you've got to swim in the ocean. Small fish swims in the pond. Hey, Website gives you credibility with its online presence. It validates what you are doing, by making it look modern and sophisticated. People can google you. Do have in mind that most of your competitors have websites. So, why won't you? Listen, the giraffe aims higher and can't settle for less but the tortoise can. Don't settle for less. Aim high.

Website expands your business. The internet becomes your market place. You can reach out for more targeted audience. It generates higher sales in services and products.

For blogging, website is your shop. You can't blog without a website. You need a website with an internet connection to create a content. And when you have your website, then you can blog. There are so many ways you can make money with your website. You can monetize your blog by registering with google AdSense. As well, you can do affiliate marketing for companies, or sell your your own digital product or do online courses. You can make lots of money with these ideas. Trust me, some bloggers makes more than a million dollars monthly from all these services. You can be next.

Call To Action:  Register for a website right up there and set it up to your test. By choosing the right theme, templates. Then, have a good professional picture to use in your profile. Then write a good "About Me" page.